Link to Lead
The Founder’s Blueprint · The Incubator
A twelve-week founder programme. Each week you open something real — your calendar, your invoices, your delivery — count it, and write down what is actually there.
FREELevels 01–03
10 questions · 2 minutes
Your Ground Plan comes once you tell us where to send it.
Welcome
Work through this and the business grows without needing you to hold all of it in your head.
Everything you need to do it is here — the questions, the worksheets, the numbers, and someone who has done it reading what you write.
And none of it happens by trying harder
It happens by fixing the right one of four things.
What you already lead
You are leading all four right now, whether you chose to or not. Most founders are strong in two and guessing at the other two.
One
Two
Three
Four
Everything you are trying to fix sits in one of those four. Work the wrong one and nothing moves.
So the whole job is finding out which one — and fixing that one first.
So, how do you find out which one? Gently, and in order.
How it works
Ten questions. Which stage you are in, and which of the four is costing you most.
Open something real, count it, write it down. Twenty-eight answers closes a week.
After week three the Blueprint reads your own figures back and names the one thing to fix first.
Every week asks you to open something real — your calendar, your invoices, your delivery — and write down what is actually there. That is the method, and it is why it works.
Ten questions. Two minutes. Nothing to pay.
Let’s find where you actually are — not where the last podcast said you should be.
Where you are
A founder chasing first clients and a founder with a team describe their problem with the same words and do not have the same problem.
Stage one
Finding the offer and the first clients. Everything depends on you.
These two carry it
Stage two
Clients repeat, but the business still runs through one head.
These two carry it
Stage three
There is a team, and the constraint is judgement, not work.
All four, evenly
You work all four either way. Only the weight changes — and the ten questions set it, not you.
Then let’s lay the weeks out flat, where you can see them.
How twelve weeks run
Not a module on mindset then a module on sales. Every week works all four and leans on the one you are thinnest in. They rise together, because in a real business they do.
Every column is one week. Every column has all four — that is the whole point. The weight shifts, the coverage never does.
Seven questions in each, every week — name it · evidence · gap · cost · decision · move · review. Twenty-eight answers close a week. None can be answered by thinking hard; each names what to open, what to count and what to write.
Let’s skip ahead for a moment, to the part worth working for.
Before and after
Today
After three weeks
After twelve
And so nothing gets lost: everything you write stays yours.
What lands on your desk
Not a course you watch. A workbook for your stage, and a worksheet every week that does the arithmetic while you fill it in.
ExploraSelf
The Founder’s Blueprint
79 pages · A4
ExploraSelf
The Founder’s Blueprint
77 pages · A4
ExploraSelf
The Founder’s Blueprint
80 pages · A4
Your answers save as you type and follow you between laptop and phone. Print them, export them, or hand them to whoever runs that part of the business next.
Free, and the first three weeks stay free.
You can start tonight, on your own, for nothing.
Here is how far that takes you, and where it is worth bringing someone in.
Let’s begin where everyone begins — on your own, and on the house.
Three weeks, all four domains, at no cost. You sign up with an email so your work is saved and follows you between your laptop and your phone.
Free · weeks 1–3
No card. An email, so your work is saved, follows you between devices — and so Alexandru can read it before you ever speak.
Two minutes to find your starting point.
Three weeks in, let’s bring in a second pair of eyes.
Finish week three and you can book an hour with Alexandru at no cost. Alexandru and the team read everything you wrote beforehand, so the hour is spent deciding rather than explaining.
That hour opens weeks four and five.
Alexandru joins you here — two more weeks open, free
The Cornerstone — all twelve, with your mentor and the team, every week
And while the team is reading, let’s put your numbers under the lamp.
Included with that hour · worth the session on its own
A full audit of your business across all four — thirty-two questions and eighteen of your own numbers — run before you ever speak to Alexandru. The team reads it first. You arrive to a conversation that is already about the real thing.
What goes in
What comes out
What it tells you, domain by domain
Two things it checks that founders rarely check themselves
If that is true and you do not know it, you find out the month they leave — and by then there is nothing to do about it.
Then the business cannot grow past your diary, cannot be handed over, and cannot survive a bad fortnight.
Neither is a verdict. Both are questions worth answering before another quarter goes by — and most founders have never put a number to either.
Finish week three, book the hour, and the Report opens with it.
Ready to keep going under your own steam? Let’s build the owner.
Weeks six to nine are where the business stops living in your head — and where you find out what it has been costing you to keep it there.
All nine weeks, in your own time, with the library behind them: the frameworks, the tools, the books, and the printed workbook for your stage.
Or let’s do the whole thing, properly, and in company.
All twelve open from day one. Nothing held back and nothing sequenced to keep you waiting.
Weighted to whichever of the four is thinnest for you. Two founders on the HUB walk the same twelve weeks and do a different programme.
Begin free this week. Upgrade whenever it makes sense.
And for the founder who would rather not walk it alone at all.
Premium · The Cornerstone
Everything in the HUB — and Alexandru with you every week, plus the people who help you put the systems into the business rather than leaving you to do it alone.
The promise: by the end, it is installed. Not understood — installed, running, and being used by somebody other than you.
$1,989
Twelve weeks · twelve hours with your mentor · the team · both stages.
Start nowLet’s put them side by side, so the choice is easy.
Side by side
Each contains the one above it. The only thing that changes is how far you get and how much of Alexandru is in it.
Your week counted, your reason written, ten customers named. Your work saved and waiting on any device.
Finish week three and book it. No cost. The hour itself opens weeks four and five — and Alexandru names the domain costing you most, having read everything you wrote with the team.
Takes you to week nine. One process somebody else runs, your margin on a job, and the work you finally put down.
Takes you to the end. A hundred named prospects, your weekly number, a quarter with dates — and three hours with Alexandru.
Everything above, plus your mentor Alexandru with you step by step — and the team who help you put each system into the business, so it is running rather than written down.
Finally, let’s talk about what it is worth.
What it is worth
You stop losing a day a week to work you never chose and cannot account for.
You know what a job really earns, so you stop quoting from fear.
At least one thing runs properly without you in the room.
A hundred named people to approach, instead of waiting for referrals.
You can see which ones cost you, and what to do about them.
Decisions made on figures you wrote down, not on how the week felt.
Every one of those starts in the same place, and it costs nothing to find out which.
The alternative is another quarter of guessing which of the four is the one holding you back — and most founders can name the cost of that without being told.
Start here
Which stage you are actually in, which of the four is costing you most, and exactly what week one asks of you.
See where I stand →Two minutes, and free. Everybody starts at week one — the questions decide which twelve weeks you walk, not how much of it you do.